Wednesday, 1 August 2007

NEWS: Lafuma Eco Award



Who is the most ethical brand in the outdoor market? Well according to the Ispo Sport & Style show in Munich, Lafuma hold the title and won the Ispo Performance Award for Eco-responsibility.

The Ispo Award was won by Lafuma during the Ispo show that took place between June 29th to July 1st. The award highlighted the Lafuma's Eco 40 backpack. According to Lafuma this rucksack is the first eco-design backpack to appear in the market. The top priority in its design is environmental protection. The materials and manufacturing processes were selected on account of their low environmental impact. Lafuma developed a special recycled polyethylene fabric and a new waterproofing technique that causes less pollution. According to Lafuma, the end result is a lightweight backpack delivering comparable performance to conventional products, at a competitive price.

This is the second prize awarded to the Eco 40 backpack this year as it also. won the 2007 Etoile de l'Observeur du Design award, organized by France's Agency for the Promotion of Industrial Design (APCI), with a special mention from the Agency for Environment and Energy Management (Ademe).

As green issues, become the leading marketing issues of the day, this will no doubt be the start of a new wave of eco products and at last it is not just Patagonia that are winning all the eco awards.

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