Wednesday, 3 October 2007

NEWS: The Greenest And Most Ethical Technical Product Line


Surf brand Finisterre is launching the greenest and most ethical technical product line in the world.

The range consists of an exclusive bio-mimetic waterproof fabric, that is more breathable and more comfortable than any other waterproof on the market, according to Finisterre. It is made from recycled polyester, with lightweight ribbed insulation, coupled with a polycotton jacket impregnated with beeswax. The clothing provides weatherproof protection all year around with a fitted and casual style.

Finisterre has been invited to present their findings and achievements at two major global events this coming year, the Rite-Group Conference (http://www.ritegroup.org/) and Good Profit Event (http://www.whatifinnovation.com/whatiflive). The events will be rallying some of the largest business and individuals in the global arena like M&S, Timberland, Nike and Patagonia, as well as a keynote speech by Al Gore (An Inconvenient Truth and Ex-Vice President of America). “We’re the only brand presenting at these global events whose bitten the bullet and decided to pull out of China, apply the most stringent environmental and sustainable decisions into our product line”, said Ernest Capbert, Finisterre marketing director.

The bio-mimetic waterproof fabric is featured in the Limited Edition Storm Track at £250.00

How long will it be until outdoor brands following this surfing brand's lead and ride the wave of interest in more ethical outdoor gear?

For more information go to Finisterreuk web site

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