Tuesday, 26 June 2007

NEWS: Craghoppers drop eVent


Craghoppers will use Gore-Tex fabric instead of eVent fabric from Autumn 2008. Craghoppers Managing Director, Jim McNamara, says on the company web site: “We are absolutely delighted to have been given the trade mark licence by Gore and see this news as an endorsement of the growing success of our brand as the travel authority."
Gore have been researching new markets and distribution routes for the last 10 years and have chosen Craghoppers as the route to new consumers looking for more casual lifestyle orientated clothing according to the Craghoppers web site.

The move away from eVent to Gore-Tex will not effect Craghoppers use of AquaDry fabrics in its range of jackets designed for the hill walker and outdoor enthusiast.

This now leaves only Vaude, Rab and Montane using eVent waterproof and breathable fabrics in the UK, a material that is regarded by many as having a performance edge over Gore-Tex. Gore plans a massive marketing campaign in the Autumn to introduce its new ProShell range which will make it even tougher for the users of eVent to maintain or increase market share.

This is not the first time Gore have managed to fight off competition. Many users of Sympatex eventually moved to Gore-Tex and recently Lowe Alpine switched to Gore fabrics from its successful Triplepoint Ceramic brand of waterproof and breathable fabric.


For more information go to the Craghoppers Web Site

>> Talk gear in the Trail Forums
>> Subscribe to Trail magazine


By Graham Thompson

4 comments:

Kevin said...

牙醫,植牙,矯正,紋身,刺青,創業,批發,皮膚科,痘痘,中醫,飛梭雷射,毛孔粗大,醫學美容,seo,關鍵字行銷,關鍵字自然排序,網路行銷,關鍵字自然排序,關鍵字行銷seo,關鍵字廣告,部落格行銷,網路行銷,seo,關鍵字行銷,關鍵字廣告,關鍵字,自然排序,部落格行銷,網路行銷,網路爆紅,牛舌餅婚紗台中婚紗,腳臭,腳臭,腳臭,腳臭,腳臭,腳臭,中古車,二手車,中古車,二手車,高雄婚紗,減肥,瘦身 ,搬家,搬家公司,服飾批發,團體服

Adi said...

Find Internet Marketing resource hare Online Marketing Strategy Internet Marketing Tools Online Marketing Campaign Online Marketing Business Online Marketing System Online Business Online Home Business Online Business Tips Internet Marketing Online Online Marketing Affiliate Marketing Online Marketing Success Selling Online Free Online Marketing Online Marketing Tools Online Marketing Blog

Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa page and other update like as Beratnya Mengembalikan Jati Diri Bangsa, Mengembalikan Jati Diri Bangsa di perpanjang and Jangan Berhenti Mengembalikan Jati Diri Bangsa. Thank you So much.

Oes Tsetnoc | Lanjutkan Mengembalikan Jati Diri Bangsa

Anonymous said...

Genial brief and this mail helped me alot in my college assignement. Thanks you for your information.