Sunday, 24 June 2007

NEWS: Pod under new ownership

Technical rucksack brand Pod have been bought by Equip Outdoor Technologies Ltd. (owners of Rab and Outdoordesigns). Pod have a well established reputation for designing and making great packs for the climber, mountaineer, scrambler and hillwalkers who want gear with a little more edge.

Up until now Pod were a range of rucksacks that were hard to find in stores, due to their limited distribution of only about 5 retailers due to their very limited production capacity. They rarely appeared in magazine reviews either, again because a good review in a magazine can place huge demands on the supply chain. However with the change of owners, you can expect to see a lot more of Pod, in stores, in magazines and, I suspect, on the hill.

While many products will remain the same, production will move out of the UK to increase supply. Pete O’Donovan, the founder of Pod, will remain as consultant designer to develop new styles and over see quality control of the new Far Eastern production, so hopefully the high standards that Pod are known for will not drop. There is also a move to new fabrics such as Hyperlon, which had not previously been used by Pod.

For more information go to the Equip Outdoor Technologies Web Site

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Reviewed by Graham Thompson